Master Your Conversions with Email Sequence Copywriting Techniques

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In today’s digital age, email marketing has proven to be an effective way to reach your target audience. However, email campaigns must be strategically crafted and structured to achieve optimal results. This is where email sequence copywriting comes in.

Email sequence copywriting involves creating a series of emails that are sent out to subscribers at specific intervals. The content of each email in the sequence is designed to build on the previous one, leading the customer towards taking a specific action.

Effective email sequence copywriting can significantly boost your conversion rates, increase engagement, and improve your overall email marketing strategy. By incorporating marketing automation and copywriting techniques, you can create compelling email campaigns that resonate with your target audience.

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Key Takeaways:

  • Email sequence copywriting involves creating a series of emails designed to build on each other and lead the customer towards a specific action.
  • Effective email sequence copywriting can significantly boost your conversion rates, increase engagement, and improve your overall email marketing strategy.
  • Marketing automation and copywriting techniques can be incorporated to create compelling email campaigns that resonate with your target audience.
  • By mastering email sequence copywriting, you can elevate your email marketing strategy and achieve remarkable results.
  • Implementing email sequence copywriting can help businesses of all sizes increase customer engagement and drive conversions.

Understanding the Basics of Email Sequence Copywriting

Email marketing can be a powerful tool in your digital strategy, but to make it effective, you need to understand the basics of email sequence copywriting. The success of your email marketing campaigns relies heavily on the quality of your email copy, strategic planning, and the alignment with your sales funnel. Here, we explore the fundamentals of email sequence copywriting, including email copy, an email strategy, and the sales funnel.

The Importance of Email Copy

The email copy is the heart and soul of your email marketing campaigns. The quality of your email copy directly impacts the success of your campaigns. In order to make your email copy effective, it should be concise and targeted to your audience. Always keep in mind the objective of the email and craft your copy accordingly.

There are several components to consider when writing email copy, including the subject line, the opening sentence, and the body text. The subject line should be catchy and concise, drawing the recipient’s attention to open and read the email. The opening sentence should entice the reader to keep reading. The body text should be clear and concise, emphasizing the primary objective of the email.

Creating an Email Strategy

An email strategy is a plan for how you will use email to achieve your marketing goals. It should align with your overall marketing strategy and initiatives. Your email strategy should outline your objectives, target audience, messaging, frequency, and metrics for success.

As you develop your email strategy, consider the customer journey and your sales funnel. The customer journey maps out the path that a customer takes from initial awareness to final purchase or action. The sales funnel, on the other hand, outlines the stages of a customer’s interaction with your business. Each stage of the sales funnel requires a different approach to email marketing. Your email strategy should be tailored to each stage of the funnel, including lead nurturing, conversion, and retention.

The Role of the Sales Funnel

The sales funnel is a crucial component of your email marketing strategy. It helps guide the customer through each stage of the interaction with your business. Your email copy should align with the stage of the funnel that the customer is in. For example, if a customer is in the awareness stage, your email content should be focused on building brand awareness and providing educational content. If a customer is in the decision stage, your email copy should be focused on promoting products and services and incentivizing them to make a purchase.

Overall, effective email sequence copywriting requires the coordination of email copy, strategy, and sales funnel. By understanding the basics of email sequence copywriting, you can create compelling and targeted email campaigns that drive conversions and achieve your marketing goals.

Crafting Effective Email Sequences

Writing effective email sequences is an art form, and it requires a combination of effective copywriting and persuasive writing techniques. Email sequences consist of a series of emails that are sent to subscribers over a period of time, with the goal of promoting a product or service. Crafting effective email sequences is crucial for engaging subscribers and driving them towards action.

Writing Email Sequences

The key to writing effective email sequences is to create engaging content that resonates with your target audience. Start by understanding your readers’ pain points and motivations, and tailor your emails to address these needs. Use persuasive language and emotional appeals to connect with your subscribers and build trust.

When writing email sequences, it’s important to strike a balance between informative content and promotional messaging. Your emails should provide value to your subscribers while also promoting your product or service. Incorporate storytelling and personalization to make your emails more engaging and memorable.

Effective Copywriting

Effective copywriting is crucial for crafting email sequences that drive results. Use attention-grabbing subject lines to entice subscribers to open your emails, and employ persuasive language and emotional appeals to encourage action.

Keep your sentences short and to the point, and avoid using jargon or complicated language that may confuse or alienate your readers. Use bullet points and subheadings to break up long blocks of text and make your emails more scannable.

Persuasive Email Writing

Persuasive email writing is about using language to influence your readers’ thoughts and actions. Use persuasive techniques such as scarcity and social proof to create a sense of urgency and encourage action. Highlight the benefits of your product or service, and focus on how it can help your readers solve their problems or achieve their goals.

Use a conversational tone and write as though you’re speaking directly to your subscribers. Personalize your emails wherever possible, and show your readers that you understand their needs and concerns.

Overall, crafting effective email sequences requires a combination of effective copywriting, persuasive language, and engaging content. By understanding your readers and tailoring your emails to their needs, you can create email sequences that drive results and boost conversions.

Optimizing Email Campaigns for Success

The success of email campaigns depends on several key factors, including email automation, effective copywriting, and proper optimization techniques. In this section, we will explore strategies for optimizing your email campaigns to achieve maximum success.

Email Campaign Success

One of the primary goals of email campaigns is to drive conversions. To achieve this, it’s crucial to measure campaign success through relevant metrics, such as open rates, click-through rates, and conversion rates. Analyzing these metrics can help identify areas for improvement and optimize campaigns accordingly.

Email Automation

Email automation involves using technology to automate repetitive tasks, such as email scheduling, segmentation, and personalization. Automation can significantly improve campaign efficiency and maximize results. Utilizing automation tools such as marketing automation platforms can help streamline processes and improve campaign performance.

Copywriting Tips

The copywriting of your email campaigns is critical in engaging and persuading your subscribers to take action. Effective copywriting involves using persuasive language, compelling messaging, and a well-structured format. Be sure to include a clear call-to-action and personalize emails to improve engagement.

Optimization Techniques

To optimize your email campaigns, you should continually test and refine your campaigns using techniques such as A/B testing, segmentation, and personalization. These techniques can help identify the most effective strategies for engaging your audience, improving conversion rates, and achieving campaign success.

Unleashing the Power of Email Copywriting Formulas

When it comes to writing persuasive emails, employing copywriting tips and techniques can make all the difference. But did you know that using email copywriting formulas can also boost the effectiveness of your emails? These tried-and-tested formulas can help you create compelling emails that grab your recipients’ attention and drive them towards taking action.

The AIDA Formula

The AIDA formula is a classic email copywriting formula that stands for Attention, Interest, Desire, and Action. This formula follows a four-step process, starting with grabbing the recipient’s attention, creating interest, building desire, and concluding with a strong call to action. By using this formula, you can create a compelling email that guides the reader through each stage of the customer journey.

The PAS Formula

The PAS formula is another highly effective email copywriting formula that stands for Problem, Agitate, Solve. This formula starts with identifying the recipient’s problem, agitating it, and then providing a solution. By highlighting the problem and then offering a clear solution, you can create a sense of urgency and persuade the recipient to act.

The FAB Formula

The FAB formula stands for Features, Advantages, and Benefits. This email copywriting formula is ideal for highlighting the unique features of your product or service and demonstrating how they benefit the recipient. By focusing on the benefits and advantages of your product or service, you can create a persuasive email that motivates the recipient to take action.

By utilizing these email copywriting formulas, you can elevate the effectiveness of your email campaigns and achieve remarkable results. However, keep in mind that using these formulas is not a one-size-fits-all approach. It’s crucial to tailor your email copy to your target audience and align it with your email marketing goals.

Enhancing Email Conversion Rate Optimization

Improving your email conversion rates is crucial for success in email marketing. To achieve this, effective email writing is key. Here are some email writing strategies to optimize your emails for maximum conversions:

Personalize Your Emails

Generic emails are a surefire way to lose engagement. Personalization is essential for engaging your subscribers and driving them towards action. Use their names in the subject line or greeting, and segment your subscriber list for targeted messages that resonate with their interests and needs.

Keep Your Emails Concise

Nobody wants to read a lengthy email. Keep your messages short and to the point. Use bullet points or numbered lists to break up your content and make it easier to read. Provide a clear call-to-action to guide your subscribers towards taking the next step.

Use Eye-Catching Subject Lines

Subject lines are the first thing your subscribers see, so make them count. Use action words, create a sense of urgency, and keep them short and sweet. A catchy subject line can increase open rates and draw your subscribers in.

Test and Optimize Your Emails

Testing and optimization is a crucial aspect of email marketing. Experiment with different subject lines, message content, and calls-to-action to see what works best for your audience. Analyze your metrics regularly and make adjustments accordingly.

These email writing strategies can make a significant impact on your email conversion rates. By personalizing emails, keeping them concise, using eye-catching subject lines, and testing and optimizing your messages, you can enhance your conversion rates and achieve your email marketing goals.

Leveraging Email Sales Funnels for Conversions

Email sales funnels are a series of steps that guide subscribers towards a specific action. By optimizing your email copy within the sales funnel, you can create a seamless customer journey that increases conversion rates.

When creating an email sales funnel, it’s essential to understand your target audience’s pain points, needs, and desires. This information will help you craft persuasive email content that resonates with your subscribers and drives them towards taking action.

Start by mapping out the stages of your sales funnel and determining the type of content needed for each stage. Your email sequence should guide subscribers through the sales funnel, from awareness to consideration and ultimately, purchase decision.

At the top of your funnel, focus on creating awareness by providing valuable content and introducing subscribers to your brand. Use attention-grabbing subject lines and persuasive copy to encourage subscribers to open your emails and engage with your content.

As subscribers move through the funnel, shift your focus towards providing information that educates them about your products or services. Use persuasive copywriting techniques to highlight your offerings’ benefits, features, and unique selling points.

Finally, when subscribers reach the decision stage, provide a clear call-to-action that encourages them to purchase your products or services. Use urgency and scarcity tactics to create a sense of urgency and entice them to act now.

Optimizing Email Copy within the Sales Funnel

Effective email copy within the sales funnel is essential for driving conversions. Here are some tips for optimizing your email copy:

  • Segment your email list and personalize your content based on subscriber interests and behavior.
  • Keep your email content concise, with a clear call-to-action and a sense of urgency.
  • Use persuasive copywriting techniques, such as storytelling, emotional appeals, and social proof, to engage your subscribers and build trust.
  • Use eye-catching visuals, such as videos and images, to illustrate your product or service and create a more engaging email experience.

By leveraging email sales funnels and optimizing your email copy, you can create a persuasive customer journey that drives conversions and boosts your email marketing success.

Advanced Strategies for Effective Email Marketing

Creating effective email marketing campaigns requires mastery of email marketing copy techniques. By applying email writing tips and utilizing email copy best practices, you can create engaging content that resonates with your subscribers.

One of the most effective email writing tips is to keep your content concise and to the point. Use short paragraphs, bullet points, and bolded text to highlight important information. Your emails should be visually appealing and easy to skim, ensuring that your subscribers receive your message effectively.

Personalization is another crucial aspect of effective email marketing copy. Address your subscribers by name and tailor your content to their interests. By doing so, you create a connection with your audience that is more likely to drive conversions.

Another strategy is to use storytelling to engage your subscribers. Share personal experiences that relate to your product or service, or tell a story about how your company came to be. This helps create an emotional connection with your audience and boosts engagement levels.

Finally, always be sure to include a clear call to action (CTA) in your emails. This should be placed prominently and use action-oriented language to encourage your subscribers to take action. Whether it’s to make a purchase, sign up for a newsletter, or download a free resource, a strong CTA is essential for achieving email marketing success.

Maximizing Engagement with Email Templates

Email templates are a powerful tool for creating consistent and engaging content throughout your email campaigns, sales funnels, and lead generation efforts. By maximizing engagement with email templates, you can save time and effort while delivering high-quality content that resonates with your target audience.

When creating email templates, it’s essential to keep your audience in mind. Make sure your templates are designed with your target market in mind, and use language that speaks directly to their pain points and desires. By tailoring your templates to your audience, you can increase engagement and drive conversions.

Another critical aspect of maximizing engagement with email templates is to ensure they are visually appealing. Use images, colors, and fonts that align with your brand and enhance the overall aesthetics of your emails. A visually engaging email template can pique the interest of your subscribers and encourage them to read on.

Engaging Email Content Email Campaigns Sales Funnels Lead Generation
Use attention-grabbing subject lines and preview text that entice the reader to open the email. Create a consistent layout and design that aligns with your brand and enhances the overall aesthetics of your email campaigns. Align your email content with your sales funnel, focusing on each stage of the customer journey and delivering relevant content that encourages action. Use lead magnets and opt-in forms to capture email addresses, and deliver high-value content that nurtures leads and encourages them to take the next step.

Overall, maximizing engagement with email templates requires a customer-centric approach that prioritizes relevance, visual appeal, and consistency. By using engaging email content and aligning your templates with your email campaigns, sales funnels, and lead generation efforts, you can create a seamless and persuasive customer journey that drives conversions.

Techniques for Conversion Optimization in Email Copywriting

Conversion optimization is the process of increasing the percentage of website visitors that take a desired action, such as making a purchase or filling out a lead form. The same principles can be applied to email copywriting to maximize conversions from your email campaigns.

Here are some techniques for optimizing your email copy:

  1. Focus on Benefits: Instead of simply listing features, focus on the benefits that your product or service provides. This helps the reader understand how they will personally benefit from your offering and is more likely to lead to a conversion.
  2. Write a Compelling Call to Action: Every email should have a clear call to action. Make sure it’s clear what you want the reader to do and make it as easy as possible for them to take that action. Use action-oriented language and consider using urgency to nudge them towards taking action.
  3. Personalize Your Emails: Personalized emails have been shown to have higher open and click-through rates than generic emails. Use your subscriber’s name, previous interactions with your brand, and other relevant data to make your emails feel more personal and relevant to them.
  4. Optimize for Mobile: With more and more people checking their emails on their phones, it’s essential to optimize your emails for mobile viewing. This means using a simple, easy-to-read format, minimizing images, and ensuring your call to action is easy to click on a mobile device.
  5. Test and Refine: The only way to know if your email copy is working is to test it. A/B testing is a powerful technique that allows you to test different versions of your email to see which performs better. Use the results to refine your email copy and achieve even better results.

By implementing these techniques, you can optimize your email copy and improve your conversion rates. Remember, effective email copy should focus on benefits, include a compelling call to action, be personalized, optimized for mobile, and tested and refined over time.

Implementing Effective Email Marketing Automation

Email marketing automation can streamline the process of sending emails to subscribers, saving time and effort while increasing efficiency. With the right email automation tools, you can nurture leads, build relationships with customers, and drive conversions.

Marketing automation involves using software to automate repetitive marketing tasks, such as sending emails, scheduling social media posts, and tracking website analytics. By automating these tasks, businesses can focus on other aspects of marketing, such as developing strategies and creating content.

Email automation is a vital part of marketing automation, allowing you to send targeted and personalized emails to subscribers based on their behavior and preferences. With email templates, you can create consistent and engaging content without having to start from scratch each time you send an email.

Effective email marketing automation involves determining which tasks can be automated and finding the right tools to accomplish them. You can automate tasks such as sending welcome emails to new subscribers, triggering email campaigns based on subscriber behavior, and sending follow-up emails to customers who have made a purchase.

Email marketing automation can also help you track the effectiveness of your campaigns, allowing you to make data-driven decisions about the content and timing of your emails. By analyzing metrics such as open rates, click-through rates, and conversion rates, you can optimize your email content for maximum impact.

When implementing email marketing automation, it’s important to keep in mind that personalization and relevance are key. By segmenting your email list and sending targeted emails to specific groups of subscribers, you can increase engagement and conversions.

Overall, email marketing automation is an essential tool for businesses looking to streamline their marketing efforts and increase conversions. By utilizing email templates, targeting specific groups of subscribers, and tracking metrics, you can create effective email campaigns that engage your audience and drive results.

The Role of Copywriting Services in Email Sequence Optimization

Effective email sequences can significantly boost your email marketing campaign’s success. However, crafting compelling emails can be time-consuming and challenging. That’s where copywriting services come in.

An email copywriter can help you create effective email sequences that engage your subscribers and drive conversions. They have the expertise to craft persuasive copy that resonates with your target audience and aligns with your brand’s messaging.

By hiring an email copywriter, you can save time and effort while ensuring the quality of your email content. Professional copywriting services have the knowledge and skills to optimize your email campaigns for maximum results.

They can create well-structured email sequences that align with your sales funnel and lead your subscribers towards taking action. Whether you need help with writing compelling subject lines, crafting engaging copy, or optimizing your email content for conversion, an email copywriter can help.

Investing in copywriting services is a smart choice for businesses looking to improve their email marketing campaigns’ effectiveness. By partnering with an expert, you can take your email marketing strategy to the next level and achieve remarkable results.

Tips for Writing Compelling Emails

Writing compelling emails is crucial for capturing your audience’s attention and driving action. Here are some tips to help you craft effective email copy:

  • Know your audience: Tailor your message to your target audience to resonate with their interests and needs.
  • Craft a compelling subject line: A catchy subject line can encourage recipients to open your email.
  • Keep it concise: Your email should be clear and to the point, avoiding lengthy paragraphs that can overwhelm your reader.
  • Focus on benefits: Highlight the benefits of your product or service instead of just listing features.
  • Include a call-to-action: Encourage your reader to take action with a clear, concise call-to-action.
  • Personalize: Use personalization tags to address your reader by name and make your email feel more personalized.
  • Use engaging visuals: Incorporate eye-catching visuals to break up text and capture your reader’s attention.

By implementing these tips, you can create compelling emails that drive results for your email marketing campaigns.

Unveiling the Secrets of Successful Email Copywriting

Successful email copywriting is an essential ingredient for achieving email campaign success. While catchy subject lines are important, creating engaging email sequences that captivate your audience and drive action is the ultimate goal.

Effective email writing is the backbone of an engaging email campaign. To achieve success, your email content should speak directly to your target audience, create a sense of urgency, and provide clear and concise calls to action.

Engaging email sequences are the key to keeping your subscribers interested and driving conversions. Crafting compelling copy that resonates with your audience and providing valuable information in each email can help keep subscribers engaged and convert them into loyal customers.

By focusing on effective email writing and creating engaging email sequences, you can achieve remarkable email campaign success. Utilizing email templates, optimizing your email copy for conversion, and implementing email marketing automation can also help streamline your efforts and improve your results.

Whether you’re a beginner or an experienced email marketer, mastering the art of email copywriting is essential for achieving success. By following these tips and techniques, you can create engaging and effective email campaigns that capture your audience’s attention and drive action.


In conclusion, mastering email sequence copywriting techniques is essential for boosting your conversions. By applying effective email writing tips, utilizing email sales funnels, and crafting well-structured email sequences, you can elevate your email marketing strategy and achieve remarkable results.

Remember to understand the basics of email sequence copywriting and how it aligns with your sales funnel. Craft effective email sequences by applying key copywriting tips and techniques to engage your subscribers and drive them towards action. Optimize your email campaigns for success by exploring strategies to improve your email conversion rates and automate your campaigns effectively.

Unleash the power of email copywriting formulas to make your emails more persuasive and engaging. Enhance your email conversion rate optimization by boosting your email conversion rates and guiding your email recipients towards taking action. Leverage email sales funnels to drive conversions and create a seamless and persuasive customer journey.

Implement advanced strategies for effective email marketing, maximizing engagement with email templates and optimizing your email copywriting to drive conversions. Consider professional copywriting services to enhance your email sequence optimization, and use our provided tips to write compelling emails that resonate with your subscribers. By unveiling the secrets of successful email copywriting, you can achieve remarkable success with your email marketing campaigns.


Q: What is email sequence copywriting?

A: Email sequence copywriting is the practice of crafting persuasive and engaging emails that are sent in a specific order or sequence to a targeted audience. It involves strategically planning and writing emails to guide subscribers through a sales funnel and ultimately drive conversions.

Q: Why is email sequence copywriting important for email marketing?

A: Email sequence copywriting is important for email marketing because it allows you to nurture leads, build relationships with subscribers, and increase conversions. By crafting well-written emails that resonate with your audience and strategically guiding them through a sequence, you can maximize the effectiveness of your email campaigns.

Q: How can effective email sequence copywriting improve conversions?

A: Effective email sequence copywriting can improve conversions by capturing the attention of your subscribers, building trust, and guiding them towards taking the desired action. Through persuasive and engaging copy, you can create a compelling narrative that encourages subscribers to make a purchase or engage with your brand on a deeper level.

Q: What are some key techniques for crafting effective email sequences?

A: Some key techniques for crafting effective email sequences include understanding your target audience, segmenting your email list, personalizing your messages, using compelling subject lines, storytelling, incorporating persuasive language and calls-to-action, and creating a sense of urgency or exclusivity.

Q: How can I optimize my email campaigns for success?

A: To optimize your email campaigns for success, you can focus on improving your email open rates, click-through rates, and conversion rates. This can be achieved by testing different elements such as subject lines, email copy, calls-to-action, and email design. Additionally, utilizing marketing automation tools and analyzing data can provide insights for further optimization.

Q: What are some email copywriting formulas I can use?

A: There are various email copywriting formulas that can make your emails more persuasive and engaging. Some popular formulas include the problem-agitate-solution formula, the AIDA formula (Attention, Interest, Desire, Action), the PAS formula (Problem, Agitate, Solution), and the FOMO formula (Fear of Missing Out). These formulas provide a structure to your emails and help guide your readers towards taking action.

Q: How can I enhance email conversion rate optimization?

A: To enhance email conversion rate optimization, you can focus on improving your email copywriting skills, optimizing your landing pages, implementing effective call-to-action buttons, utilizing A/B testing, personalizing your emails, and analyzing data to identify areas for improvement. It’s important to continually refine and optimize your email campaigns to maximize conversions.

Q: How can email sales funnels drive conversions?

A: Email sales funnels are designed to guide subscribers through a sequence of emails that align with their stage in the buyer’s journey. By strategically delivering relevant and valuable content, email sales funnels can educate, build trust, and ultimately convince subscribers to make a purchase or take the desired action. This targeted approach helps increase conversion rates.

Q: What are some advanced strategies for effective email marketing?

A: Some advanced strategies for effective email marketing include personalizing your emails based on user behavior, utilizing dynamic content, implementing advanced segmentation, integrating your email marketing with other marketing automation tools, leveraging user-generated content, and utilizing advanced techniques like email retargeting and cart abandonment emails.

Q: How can I maximize engagement with email templates?

A: To maximize engagement with email templates, you can focus on creating visually appealing and cohesive designs, utilizing personalization tokens, incorporating dynamic content, testing different layouts and formats, and providing valuable and relevant content within the template. Email templates provide a consistent and efficient way to deliver engaging content to your subscribers.

Q: What are some techniques for conversion optimization in email copywriting?

A: Some techniques for conversion optimization in email copywriting include using compelling subject lines, incorporating persuasive language and storytelling, including clear and enticing calls-to-action, personalizing the email content, utilizing social proof and testimonials, creating a sense of urgency, and segmenting your email list to deliver more targeted content.

Q: How can I implement effective email marketing automation?

A: To implement effective email marketing automation, you can start by identifying opportunities for automation within your customer journey, setting up workflows or sequences that trigger based on specific actions or events, utilizing personalization and dynamic content, integrating your email marketing platform with other tools, and regularly analyzing and optimizing your automated campaigns.

Q: What is the role of copywriting services in email sequence optimization?

A: Copywriting services can play a crucial role in email sequence optimization. Professional email copywriters have the expertise to craft persuasive and engaging emails that align with your brand and marketing goals. They can help create effective email sequences that drive results and improve conversion rates, saving you time and ensuring your emails are of the highest quality.

Q: What are some tips for writing compelling emails?

A: Some tips for writing compelling emails include understanding your target audience, personalizing your messages, crafting attention-grabbing subject lines, using clear and persuasive language, incorporating storytelling and emotions, segmenting your email list, providing valuable and relevant content, and using compelling visuals and formatting to enhance readability.

Q: What are the secrets of successful email copywriting?

A: The secrets of successful email copywriting include understanding your audience’s pain points and motivations, personalizing your messages, using persuasive language and storytelling, creating a sense of urgency, incorporating social proof and testimonials, utilizing effective calls-to-action, and continually testing and optimizing your email campaigns for improved results.

Q: How can I master email sequence copywriting techniques?

A: To master email sequence copywriting techniques, it’s important to continually educate yourself on best practices, keep up with industry trends, analyze data and metrics to identify areas for improvement, test different strategies and techniques, and learn from successful email marketing campaigns. Practice and experimentation are key to refining your skills and maximizing the effectiveness of your email sequences.

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