(The Romantics on Netflix)

Chopra’s journey of Building the YRF Empire

Filmmaker and producer Aditya Chopra is one of the biggest names in the Indian film industry. However, being media shy ensured that his work would do the talking while he kept his life under wraps

spotlight

The enigma around Aditya Chopra was decoded when Netflix original The Romantics released on February 14. The docuseries presented the journey of Yash Raj Films- one of the biggest film banners in the country and its founder Yash Chopra

In addition, the second episode of the series traced the life of Yash Chopra’s son Aditya Chopra as an entrepreneur. Here are 10 things founders can learn from his journey

Aditya Chopra’s mother Pamela Chopra revealed that her son always knew what he wanted to do. He was crystal clear in his vision, she shared

Several people from the film industry revealed that Aditya Chopra would watch the first day's first shows of movies. He would do so to understand the nuances of film-making while also learning what mistakes to avoid

learner

Filmmaker and Aditya Chopra’s friend Karan Johar revealed that Chopra would make notes of every film he watched. He would break the film down completely by writing the box office expectations, his analysis and the numbers the film eventually clocked

notes and more notes!

Actor Abhishek Bachchan said that this is precisely why he was able to succeed. He said, “These are the things that he did repeatedly which has made him the director and the producer he is today.”

to succeed

One of the things that people close to him have said is how Aditya Chopra wanted to take his father’s legacy to greater heights. Chopra wanted to create his own empire and not rest on the past laurels

his own niche

Aditya Chopra in the series revealed that he went to great lengths to understand the Indian audience. From someone who only watched Hollywood films, he started watching only Hindi films

Understanding his audience

While sitting in the theatre, he would observe people when they laughed, cried, or expressed various emotions. This made him understand that the Indian audience is very “aspirational.” He started involving this emotion in his films

his customers

The Dhoom series is a classic example of how taking risks paid off big time for Yash Raj Films. Aditya Chopra revealed that the banner started working on Dhoom after they realised the need to engage with the new generation

The result of all these efforts has been that YRF has been able to make and deliver numerous hits such as Dilwale Dulhaniya Le Jayenge, Dhoom series, Veer Zara, Pathaan, and more

an empire

Who is Bihar Singer Amarjeet Jaikar who got an offer from Sonu Sood to sing for Fateh ?

Designed by: Mohsin Next Visual Story 

Next: The Romantics on Netflix: DDLJ, Dhoom to Pathaan - How Aditya Chopra built on father Yash Chopra's legacy